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Unpour

A game for drinking less, where hitting your weekly dry-night target grows an owl.

Client

Defineweb

Services

Web Design · Security · Maintenance · Mobile

Location

Ottawa, CA

Year

2026

Website

Visit site ↗

(Case study)

The full story — brief, process and outcome.

The brief

Most sobriety apps punish you with a reset the moment you slip. Unpour needed to make drinking less feel rewarding, not guilt-driven, like a game you want to open every night.

What I delivered

An iPhone and Android app plus marketing site, designed and built from scratch.

  • One-question nightly check-in: did you drink today?

  • Weekly dry-night target of 3, 5 or 7, with an owl that grows through 12 stages and never shrinks

  • Weather that reflects your nights, with clear skies when dry and clouds after a drink, and nothing punished

  • Early check-ins on your harder nights, with a ten-minute wait option

  • Friends groups by invite code that share progress but keep drinking nights private

  • 52 collectible awards tied to milestones

  • Marketing site in Next.js on Vercel, with App Store and Google Play links

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