The brief

A coach costs $200–300 a month, and most free plans are generic and fall apart the first week you miss a session. UP Labs needed to give athletes a full plan to race day that adapts to their actual training, at a fraction of that price.

What I delivered

A training-plan web app, designed and built from scratch.

• Three-step setup: pick a race and date, your hours and days, and your experience

• Full plans for triathlon, running, swimming, cycling and Hyrox, with every session explained

• Rules engine that sets the training blocks, with your preferences shaping where sessions land

• Adaptive coaching: missed sessions are never piled back on, and bigger changes are suggested for you to approve, never forced

• Strava and Garmin sync, plus fitness, fatigue and completion tracking

• Admin dashboard for sign-ups, plans, AI usage and per-user limits

• Founding-member beta with 200 spots, built on Convex and Clerk